Monday, 1 November 2010
My first meeting with my Client
What is Yummy Mummy?
A website for urban moms in and around Hong Kong that offers the 'insider's guide to motherhood'. Updated daily, Yummy Mummy Asia gives the scoop on what’s fun, fashionable and cool for families in Hong Kong and beyond, and is run by a group of 8 of the city’s most in-the-know moms.
Yummy Mummy Asia provides readers with:
-A daily blog posting on a topic/event/etc that relates to moms, kids and families in and around Hong Kong. This should be prominent and featured.
-Other important 'fixed' features include: A directory (ie: Mom's Little Black Book); an event calendar/listing of the best events and activities that week in HK for kids/families; a showcased menu of the week; Q&A of the week with an expert in a variety of categories (health, fashion, nutrition, education, etc etc).
Navigation requirements:
-The blogs are all categorized across a variety of topics (health, style, home, events + activities, travel, etc), as well as by age (maternity, babies, kids, tweens, Yummy Mummies). There must be a way to search, pull up or show the past content of the blog based on these (ie: be able to pull up the past posts that have to do with Travel, for instance, or maternity).
-Posts are also 'tagged' to help users find content they are interested in. These tags are more precise than the category tags (ex: sports, beauty, fashion, etc). So likewise, there should be way to view all blog posts under a certain 'tag.'
-A search box, box for subscribe to our newsletter, plus our social media sites like facebook and twitter should be included.
Look & Feel
-YMA.com's audience is sophisticated, educated, well-traveled, and affluent. The look of the site should reflect this. We do not want the site to look like it's just for moms of little kids - we want it to look simple and polished. We don't want lots of gimmicks, but rather want a clean home page that is pleasant, easy to navigate.
-Our principle color is a shade of lilac/light purple. Pops of other secondary colors are welcome, but again we want the overall look and feel to be simple, rather than aggressive.
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