Why use ICT for this?

Why create a website for my client?
This is due to the fact that the majority of people now have 24/7 access to the computer and the internet. People spend more time researching on the computer due to the simple fact that it is easier and faster. This is why my client asked me to create a website for the Yummy Mummy group: it will have a higher chance of success on the internet, where people can find it instantly, comment, and add daily blogs effortlessly.

Explain why an ICT solution is appropriate considering other non-ICT solutions in your explanation.
Yummy Mummy blogs daily, giving other mums who want information about upcoming events, places they can go and what is fashionable at the moment. They would be unable to blog daily if Yummy Mummy were, let's say, a magazine. Naturally a magazine would be the non-ICT solution were they to need one, however, it would take much more skill, they woud need more pictures and more work to be done, were it this solution.
Yummy Mummy bloggers go online for ten minutes, write up the day's blog, add a photo and log off again, done in less than fifteen minutes, whereas a non-ICT solution would be spent longer. If somone wrote something they wanted to change, they could change it easily, whereas for a non-ICT solution, they wouldn't be able to change it.

Consider wider (social, organisational, legal etc) implications of providing an ICT solution.
From blogging, you can add posts on Facebook, Twitter and MySpace, making it a larger social network, and in this day in age, if you want to be known, being social is the fastest way. It is also due to Economics, since it is cheaper to use the internet and to blog rather than pay for a magazine.